This report draws on a national survey of social clubs across Britain to better understand their current position and what support they need. It sets out the financial pressures clubs are facing, how they are adapting, and what is required from the government and others to support their future.
Why social clubs now need practical support
Social clubs represent more than a century of community wealth, but many are now struggling to stay viable. Financial pressures, rising costs, and limited access to specialist advice are making it harder for clubs to operate, while many also face challenges in recruiting new members and volunteers to run them.
The survey findings confirm the scale of this. A large majority of clubs describe their financial position as poor to fair, and many have already borrowed money to keep going – with more expecting to do so in the near future. At the same time, clubs report needing support with fundraising, business planning, and day-to-day management, highlighting a clear gap between what they need and what is currently available.
What the survey shows:
83% of clubs rate their financial position as “poor” to “fair”
Around one third have already borrowed money
Borrowing is expected to increase significantly in the coming years
How clubs are adapting – and what’s changing
Despite these pressures, clubs are not standing still. Many are actively looking at ways to remain viable, whether through recruiting new members, developing new facilities, or adjusting to smaller, more sustainable models. Some are exploring new uses for their buildings, while others are investing in projects such as housing or updated community space.
At the same time, there are limits to how far the current model can stretch on its own. Many clubs still rely on traditional income streams such as bar sales and gaming machines, and a large majority say they would benefit from support to diversify their income. What comes through is a sector that is willing to change, but needs the tools and support to do so effectively.
What the survey shows:
75% of clubs want support to diversify their income
Many still rely on traditional income (e.g. bar sales and gaming machines)
Clubs are planning changes including new members, new uses of space, and smaller premises
What support government and others should prioritise
The survey points to a clear set of support needs across the sector. Clubs are asking for better access to funding, more support with fundraising and income generation, and practical advice on running and sustaining their organisations. Training for committees and volunteers also comes through strongly, reflecting the increasing complexity of managing these spaces.
Alongside this, there is growing recognition across government and civil society of the need to support clubs more systematically, including calls for a 21st Century Clubs Charter. The overall picture is of a sector under pressure, but not without potential — with the right support, clubs could continue to play a central role in community life.
What the survey shows:
Strong demand for support with fundraising and business planning
Ongoing challenges in recruiting committee members
Widespread interest in training on roles and responsibilities
Membership levels changing, with many clubs needing to attract new people
